Prospect: Jurnal Pemberdayaan Masyarakat

Training For Social Media Management of Gerabah (Handycrafts) Marketing in Banyumulek Village, West Lombok Regency

2023-01-30T13:32:14+00:00

Community service with the topic of training on social media management of pottery product marketing Banyumulek Village aims to make potters become able to edit content design using the Canva application, become able to design product marketing messages to be published on each social media account, as well as become able to manage posts on social media potters in Banyumulek Village, West Lombok Regency. The scope of this activity is digital content creation training through the Canva. The method is carried out through 3 (three) stages, namely: lectures, clarification of social media, and practice to manage social media in marketing. The fact in the field is that participants have not been optimal in managing social media for the promotion of earthenware products. The result of the activity obtained was that participants gained additional insights after being taught to use the Canva to help design content in the promotion of pottery products. From the activity, participants were divided into 3 (three) small groups to be trained using the Canva by the service team. This activity has benefits for participants because by using the Canva, the content design becomes more attractive because there is already a template that can be accessed by participants.

Destination Branding of Marine Ecotourism in Trenggalek Regency: A Study on Kili-Kili Beach Turtle Conservation

2023-02-04T01:26:55+00:00

Kili-kili Beach Turtle Conservation is a tourist destination located on the south coast of East Java, precisely in Wonocoyo Village, Trenggalek Regency. There are approximately four types of sea turtle conservation, namely hawksbill turtles, gray turtles, leatherback turtles, and green turtles. As a new tourist destination, Kili-Kili Beach has a lot of potentials but has not been well developed. Conventional promotion methods have not been able to reach the target national and foreign tourists. Therefore, a promotion and marketing strategy is needed for Kili-Kili as an education-based tourism destination through the Internet (social media). Therefore, this service activity focuses on optimizing destination branding using the AISAS model (attention, interest, search, action, and share) through social media. The methods of implementing community service activities include 1) socialization of activity programs to local communities, 2) mentoring local communities in using social media as a medium for promoting tourist attractions, 3) training and creating social media content by involving POKMASWAS Turtle Conservation. This community service activity aims to promote the existence of marine ecotourism at Taman Kili-kili Beach, Trenggalek Regency as well as a turtle biota campaign by utilizing social media as a communication channel.

Optimization of Social Media as Media Promotion of Historial Tourist Destination in Surabaya

2023-01-30T04:29:56+00:00

At the end of 2019, Kampung Lawang Seketeng was designated by the Surabaya City Government as a heritage tourism destination because it is the oldest village in Surabaya and has a legacy for the Indonesian people in the form of the childhood home of the first President of the Republic of Indonesia, Ir. Soekarno. Unfortunately, although it was reorganized and reconstructed to become a tourist spot, the number of tourists visiting has stayed the same. The results of the pre-Community Service research identified the problem faced by the Kampung Lawang Seketeng Tourism Board: they need to optimize social media as a promotional medium. At the same time, messages distributed by social media have the potential to reach a vast and diverse audience. Social media is also believed to empower users to become new influencers. Therefore, it is necessary to create social media accounts, take photos, and make profile videos uploaded on social media. Also, it is essential to conduct training on social media management, photography, and digital marketing so that tourists are aware, interested, and finally persuaded to visit Kampung Lawang Seketeng as a tourist heritage destination in Surabaya.

Get to Know the Marine Tourism Village of Miang Island, Your Charm is Really Charming

2023-01-31T14:36:14+00:00

Miang Island is a Marine Tourism Village located in Sangkulirang District, East Kutai Regency, East Kalimantan Province. The purpose of this article is to introduce the Miang Island Marine Tourism Village both locally and abroad. To be able to get to know the Miang Island Marine Tourism Village, various qualitative and quantitative data were collected. Data collection is carried out by surveying, observation, and document study methods. The survey was conducted with interviews and questionnaires. Observation is carried out by visiting directly the object of devotion. Meanwhile, document studies are carried out to obtain more accurate data support. Miang Island Marine Tourism Village with a very beautiful natural panorama and has not been touched by many tourists. Therefore, it is necessary to introduce it to become a leading tourist attraction in East Kalimantan Province. Miang Island Marine Tourism Village is domiciled on the sea, a unique village. On Miang Island, you can enjoy sunrise and sunset. In addition, there are also snorkeling areas, gusung, tellibo, and lighthouse towers.

Packaging Labeling and Marketing Strategy for Lek Dodo Goat Milk Products in Sambiroto Hamlet, Purwomartani Village, Yogyakarta

2023-02-03T01:49:17+00:00

Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.

Climate Change Adaptation Assistance to a Number of Environmental Communities in Mataram City in Supporting NTB's Commitment to Net Zero Emission

2023-01-29T12:33:11+00:00

This community service activity is carried out to provide assistance to a number of environmental communities engaged in Mataram City regarding climate change issue. The education presented how the NTB Provincial Government responded in formulating regional policies departing from the UNFCCC International Forum. The NTB government as a sub-state actor managed to become a representative of provinces throughout Indonesia to attend the COP event in Glasgow, England. This brings many positive impacts to environmental-based development in the NTB region. For island provinces such as NTB, the impact of climate change is very much felt like the occurrence of droughts, weather changes, floods, and others so that in supporting Indonesia's commitment to realizing Net Zero Emission, the NTB government has compiled a clear roadmap to support this. NTB is directed at environmentally friendly based development which is reduced to four excellent programs, namely NTB Zero Waste or Clean NTB, Green NTB, New and Renewable Energy and Ecotourism. The implementation of the four programs is certainly not only feasible for my government but the role of the environmental community will be very supportive so that this community service activity is expected to bring contributions to realize NTB's commitment towards Net Zero Emission.