The Concept of Halal Tourism in Setanggor Halal Tourism Village

Abstract

Most of the poverty comes from the village, 55% of the poor in Indonesia are in the village. The village has the potential for natural and cultural resources to be developed into tourism which can improve the economy of the local community. The purpose of this study is to describe a halal tourism village that was developed by the people of Setanggor Village. This research was conducted using a qualitative approach with a case study in the Setanggor Halal Tourism Village. Data analysis was carried out from the results of interviews, observations and field documentation. The results of this study indicate that halal tourism villages have a need for tour packages, accommodation, food and drinks that are in accordance with Islamic law. One of the 3A concepts (Attractions, Accessibility and Amenities) is attractions, reciting the Quran beside the rice fields, tourists wearing polite clothes, providing halal food and drinks. This halal concept is an innovation in the development of a tourist village formed by the community and continues to be maintained so that it does not get rubbed between the culture and religion that the community adheres to.