CSR Strategy of PTPN 7 Bekri Business Unit in Accommodating the Interests of Oil Palm Farmers
DOI:
https://doi.org/10.55381/isra.v1i1.163Keywords:
Strategy, CSR, Interest AccommodationAbstract
This research aims to find out and describe the CSR strategy of PTPN 7 Bekri business unit in accommodating the interests of oil palm farmers. The background in this writing is that many oil palm farmers choose to deposit their palm oil products with the private sector and collectors. The reason oil palm farmers sell their palm oil to the private sector or collectors is that PTPN 7 Bekri business unit buys palm oil at a price that tends to be low compared to other parties. The low purchase value of oil palm from farmers by PTPN 7 Bekri business unit is the cause of purchases dominated by the private sector and collectors. This research uses descriptive research with a qualitative approach; the data source in this study was obtained through interviews with informants, namely the public relations of the PTPN 7 Bekri business unit. In addition, through direct observation and collection of documents related to the research. The results of this study are the CSR strategy used by the PTPN 7 Bekri business unit in accommodating the interests of oil palm farmers; the first is a partnership program by making oil palm farmers company partners, second is through PTPN 7 Care which is implemented through the environmental development program. The company's CSR program is based on the interests of oil palm farmers; it needs to be more evenly distributed, and other interests of oil palm farmers need attention.
Downloads
References
Afifah, Rizky Laili, and MM Dr. Amalia Djuwita Dra. 2019. “PEMANFAATAN MEDIA BARU DALAM STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONBILITY (Studi Deskriprif CSR Blood Donation Di Best Western Premier Solo Baru).” e-proceeding of management 6(1): 1579–90.
Ardani, Ni Ketut Sri, and Luh Putu Mahyuni. 2020. “Penerapan Corporate Social Responsibility (CSR) Dan Manfaatnya Bagi Perusahaan.” Manajemen Bisnis 17(1): 12–23.
Haerani, Farida. 2017. “Strategi Corporate Social Responsibility (CSR) Dalam Rangka Meningkatkan Reputasi Perusahaan (Dalam Kajian Aspek Hukum Bisnis).” Lex Librum : Jurnal ilmu hukum 4(1): 637–55.
Masykur. 2013. “Pengembangan Industri Kelapa Sawit Sebagai Penghasil Energi Bahan Alternatif Dan Mengurangi Pemanasan Global.” Jurnal Reformasi 3(2): 96–107.
Oktaviani, Rachmawati Meita. 2011. “Fenomena Implementasi Corporate Social Responbility Sebagai Realita Strategi Perusahaan Studi Kasus Pada PT APAC Inti Corpora Bawen Semarang.” Dinamika keuangan dan perbankan 3(2): 143–51.
Rasyid, E., Partini, P., Haryadi, F. T., & Zulfikar, A. (2019). Jaringan komunikasi dalam pengelolaan perencanaan program penanggulangan kemiskinan di Provinsi Sulawesi Barat. Jurnal Kajian Komunikasi, 7(2), 133-144.
Retnaningsih, Hartini. 2015. “Permasalahan Corporate Social Responsibillity (CSR) Dalam Rangka Pemberdayaan Masyarakat.” Aspirasi 6(2): 177–88. https://jurnal.dpr.go.id/index.php/aspirasi/article/view/512.
Sugiantoro, hari akbar. 2014. “Bisnis Mengakomodasi Kepentingan Pemerintah Dan Masyarakat (Studi Akomodasi Kepentingan Pemerintah Dan Masyarakat Oleh CSR PT Newmont Nusa Tenggara Tahun 2011-2012).”
